Developing an outreach strategy for Toronto Centre of Learning & Development (TCL&D), Canada.
Stages of the project:
Discover Information gathering
Defining the challenge
Develop Recommendations for the portfolio
Deliver Implementation strategy
TCL&D’s mission:
To build community, one person at a time.
TCL&D’s strategic priorities:
Build geographic partnerships and share resources with other areas in need
Build strong and healthy communities through social networks/support
Support income generation through skills development
Address structural inequalities with emphasis on community engagement and development, equity, diversity and human rights
Focus Areas:
Adult Literacy
Skill Development
Leadership Development Immigrant Integration
Civic Engagement
Defining challenge:
Strengths
Bottom-up program development
Staff as engaged community connectors
Weaknesses
Narrow outreach scope
Information management and knowledge sharing gaps
Opportunities
Hybrid learning as the new normal
Leveraging partners for programming expansion
Threats
Trust and reputation in new communities
Funding cuts
How might the TCL&D implement an innovative post-pandemic outreach strategy that compliments their hybrid programming, and supports organizational growth while maintaining their unique identity?
Looking for inspiration in Nature:
As a group exercise, we pulled two cards from our Biomimicry card deck to align our thinking process with Nature.
Implementation Strategy:
Cultivating cooperative relationships
This is the opposite of competing against other organisms. In cooperative relationships, both organisms benefit by receiving and providing protection and nutrients. This perspective guided the category of community expansion for the suggested growth strategies.
Creating conditions conducive to life
This card gave us perspective to think about the suggested capacity building strategies.
