Silver Award (The One Club of Creativity + R/GA NY)
Brand: Verizon (+Apple Music)
Target Audience: Young millennials who want to feel included. Music goers who believe in positive change.
Insight: People stereotype music like they stereotype each other (by ethnicity, background, gender, religion, etc.)
Problem: In this diverse world, stereotypes prevent us from feeling connected with our surroundings.
Strategy: Create an immersive experience that blurs the musical barriers, and encourages people to do the same in real life.
Collaboration with Carlos Matias, Natali Cabrera and Alyssa Williams.