Silver Award (The One Club of Creativity + R/GA NY)

Brand: Verizon (+Apple Music)

Target Audience: Young millennials who want to feel included. Music goers who believe in positive change.

Insight: People stereotype music like they stereotype each other (by ethnicity, background, gender, religion, etc.)

Problem: In this diverse world, stereotypes prevent us from feeling connected with our surroundings.

Strategy: Create an immersive experience that blurs the musical barriers, and encourages people to do the same in real life.

Collaboration with Carlos Matias, Natali Cabrera and Alyssa Williams.

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PR & reactions

OOH Interactive

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Social Media: Instagram

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OOH Billboards