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Silk

Rebranding

Brand: Silk (coconut milk)

Problem: Plant-based milk is not considered “real milk” by many adults.

Goal: Get more people to drink plant-based milk, by introducing it to teens in a more in a more attractive way. When these teens become adults, they will perceived plant-based milk as “real milk”.

Target: Teenagers who look for new and exciting experiences.

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Campaign

Goal: To introduce Silk Infinite to teens, and get them feel connected to the brand.

Message: Some things are better to try as a teen than as an adult.

Tagline: Better when you are young.

Instagram

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Creative Process

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