Brand: Caliah Jewelry
Description: New brand that sells jewelry brought from Mexico in New York. These pieces are made by local artisans.
Goal: To give this brand an exotic voice, so that it stands out from other jewelry brands in social media. In addition, to highlight the beauty of Mexican culture.
Target Audience: Mostly millennials, working women, who appreciate cultural diversity, and look for a fresh and minimal look.
Strategy: Create an artsy video that Mexican females who live in the US will be proud to share in their social media.
Concept: Mexican mermaids visit the US, bringing their treasures: their jewelry and their culture.
Tagline: Protect your treasures.
Collaboration with Valerie Diaz and Elizaveta Vladislavovna.