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Caliah

 Brand: Caliah Jewelry

Description: New brand that sells jewelry brought from Mexico in New York. These pieces are made by local artisans.

Goal: To give this brand an exotic voice, so that it stands out from other jewelry brands in social media. In addition, to highlight the beauty of Mexican culture.

Target Audience: Mostly millennials, working women, who appreciate cultural diversity, and look for a fresh and minimal look.

Strategy: Create an artsy video that Mexican females who live in the US will be proud to share in their social media.

Concept: Mexican mermaids visit the US, bringing their treasures: their jewelry and their culture.

Tagline: Protect your treasures.

Collaboration with Valerie Diaz and Elizaveta Vladislavovna.